Rebranding of a coffee shop in Tremont by giving the Cafe a logo that more appropriately matches the aesthetic of its interior. Through references to vintage Italian packaging design and modern branding.
The new logo’s retro aesthetic and inspiration have the potential to attract both those who identify its influence and younger audiences who are drawn to cafes with hip and modern branding.
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Logo was created using Adobe Illustrator and Photoshop.
Render created in Blender and Photoshop.
